Integrated Market Communications: “Hey World – Find Me!”
Don’t believe the old saying “Build a better mousetrap and the world will beat a path to your door,” because it implies the product sells itself. It assumes the world will find out about your...
View ArticleWebsite and Media: Your Front Door and Path to Get There
Did you hear about the small business that had no website? No, you probably didn’t! And even if you did hear their name, with no website there was no way to check it out. So you moved on to some other...
View ArticleSmart Marketing Money: Choosing Media
Choosing media is like the mosquito flying over the nudist colony: “so many choices; so little time!” The marketer groans “so many media – so little to spend!” This is the dilemma of small business...
View ArticleSocial Media: Opportunities to be Found
Social Media is the place buyers will find your business, and that’s the way they like it! So if you want to find new customers, enable them to find you, in the media where they look. Buyers prefer...
View ArticleMarketing Money and Media Costs
An English proverb says “If wishes were horses, beggars would ride.” Your marketing wishes mean nothing until you pay the money to make them happen. Good marketing balances communications effectiveness...
View ArticleMake Your Ad Work: Attention-Getters and Risk-Reducers
Here’s a fun saying about China’s population: “Don’t get too excited if you’re one in a million, because there are a million more just like you!” Your ad has the same problem. Assume it shows up in all...
View ArticleHow to Develop Your Ad
Have you seen the quote from Isaac Newton about seeing further because he stood on the shoulders of giants? Whether you are inventing physics or crafting an ad, use what’s already been learned by...
View ArticleHow to Test and Measure Your Ad
Everybody tests. Schools test students to see if teaching and materials were effective. Athletes test new techniques during practice time. Entrepreneurs test prototypes to gauge whether customer needs...
View ArticleMarketing Campaign Integration and Timing
Learning to make the sauce, cook the meat, and set the table does not guarantee a good meal. The successful chef has to learn how to put it all together with the right timing, and the same is true for...
View ArticleNine Steps to Effective Market Communications
Here is your “Stairway to Heaven,” if paradise is a steady stream of new sales from effective and integrated Marketing Communications, or “Marcom.” Identify target audience Who faces with the problem...
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